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How does Sam decide what to list your house for?
The list price comes from a comparative market analysis: homes like yours — similar size, age, condition, lot, and location — that sold recently, plus what is active and pending right now. Active listings show you the competition. Sold prices show you what buyers and appraisers will actually accept. The home value page explains how that analysis is built.
Brevard pricing is local in a way that surprises sellers. A pool home on a canal and the same floor plan two streets inland are different products. So are a Viera village and the Suntree street next to it. Sam prices against the comparison a buyer will make for your specific house, and he walks you through the comps so you can see the reasoning rather than take a number on faith.
Overpricing is the most expensive mistake on the list. The first weeks on the market are when the most interested buyers see a new listing. A price that ignores the comps tends to sit, and a stale listing invites lower offers than a correctly priced one would have drawn.

